Change Lingerie
During my internship as a digital designer at AKQA, I was part of the team working on
a comprehensive redesign of Change Lingerie’s e-commerce site. The project included updating the visual identity and refining large parts of the user experience with a focus on a cleaner and more minimalist aesthetic.
When I joined the project, the process was already underway, and I quickly became involved in the development of a new design guide and a cohesive design system.
I had the opportunity to contribute with my own ideas and help evolve the visual direction.
One of my key tasks was to redesign and visualize the “membership experience” – how member benefits are communicated and integrated throughout the user journey. I collaborated closely with both the client and the developers responsible for implementing the designs, which gave me valuable experience in cross-disciplinary teamwork and real-world design execution.
Please note: The videos were produced by AKQA, and all materials are their property.Year: 2022/2023