Hanoi Citybranding
The project was about creating a dynamic visual identity for an
international metropolis. The identity should uniquely represent the city. I chose Hanoi, the capital in Vietnam. I based the identity on the city’s beautiful mosaic wall. With its4 km, this wall is the longest mosaic wall in the world.
I started to create the shape of Hanoi. Then incorporated the mosaic style with the
name of the city. Defined the shape of the city as recognizable mosaic patterns in different sizes. I applied the designs in digital services and incorporated the desigs in the cityscape.
Dynamic visual identity and concept development
Year: 2022